![]() 3" reveals quite concretely that there's something wrong with it. And yet, while the Zune may have been a funny reveal and a subversive way to get around one of the crassest forms of cinematic commercialism, seeing the Zune in action in "Guardians of the Galaxy Vol. It's a funny gag and, let's be honest, a clever way to get around giving Peter a branded device that would reek of shameless product placement, because the product that's being placed is completely defunct. ![]() And instead of the good one, or at least the one that sold really well which everyone remembers, he got himself a Zune. 2." After two whole feature films scored predominantly by old-fashioned audio cassette mixtapes, Peter Quill (Chris Pratt) received a new(ish) digital music device capable of holding hundreds of songs. The Zune was discontinued in 2011 after lackluster sales, and seemed destined to fade into near-total obscurity until filmmaker James Gunn resurrected it as a cheap joke in 2017 at the end of "Guardians of the Galaxy Vol.
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